Idei proaspete pe piata de etichete

neil-ashmead-gts-wine_11Eticheta unui vin este deseori calea cea mai sigura catre inima (si portofelul) consumatorilor. Mai ales daca vorbim despre lansarea unui produs nou pe o piata aglomerata si extrem de ofertanta, caz in care eticheta poate “ingropa” sau poate salva un vin.

Evident, cantitatea de energie creativa investita in imaginea vinului creste de la un an la altul, iar rezultatele sunt din ce in ce mai spectaculoase. The Coolist (multumim pentru pont, David Morar!) a alcatuit un top cu cele mai atractive 30 de etichete lansate pe piata in ultimii ani, de pretutindeni din lume, din Israel pana in Australia si din SUA pana in Brazilia. Doar un indiciu pentru unde se gaseste Romania in acest moment si cat de blocata in proiect este batrana Europa, cu standardele sale manieriste…

inkwell-wine_1Inkwell Rorschach

Asa cum acelasi vin este simtit diferit de fiecare dintre consumatori, fiecare vede in desenele testului Rorschach altceva. Si invers… Un proiect /M/A/S/H de intinerire a imaginii companiei Inkwell, pentru care a fost ales drept vehicul de comunicare Shiraz-ul 2007.

 

gut-oggauGut Oggau – Portrete

Vinurile seamana cu oamenii pentru ca si vinul are varste, complexitate, caracter, poate fi jucaus sau sobru. Insa, in cele din urma, toate vinurile impreuna formeaza tot o familie  normal, cu bunici, parinti, copii, veri… Un proiect al designerului Jung Von Matt pentru Oggau Estate.

 

matsu-wineMatsu Organic Wine

Alt concept inspirat de familie, insa intr-o alta forma, care pune accentul pe un mesaj simplu si clar: Matsu inseamna trei generatii de experienta in vinificatie. El Picaro, El Recio si El Viejo, fiecare vin cu propria personalitate.

 

boarding-bass-shiraz_1Boarding Pass Shiraz

Un obiect banal, insa al carui rol este acela de a gazdui informatii – biletul de imbarcare in avion – este transformat in eticheta de vin pentru R Wines, o companie din Sudul Australiei. “Un clasic instant” spun cei de la The Coolist despre una dintre cele mai de succes creatii originale ale ultimilor ani. 

b-frankB Frank

Fie ca este vorba de o noua iubire, de colegi de serviciu sau de un vechi prieten, aceasta eticheta iti ofera posibilitatea de a-ti exprima ferm (scripta manent!) motivul pentru care ai ales sa faci cadou o sticla de vin. Inspirata parca de moda tricourilor “smart”, eticheta este creata de Talia Cohen pentru agentia de marketing digital B Frank.

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